EXPLORING THE ROLE OF CONVENIENCE AND TECHNOLOGY IN THE ADOPTION OF DIGITAL ZAKAT PLATFORMS

Abstract

This study investigates the determinants affecting the sustained use of digital zakat applications among the Malaysian Muslim community. It identifies key drivers, namely, performance expectancy, effort expectancy, social influence, facilitation expectancy and behavioral intention, and examines their impact on users’ intention to continue using these digital platforms. A quantitative investigation involving 420 respondents across three states indicated that adopting technology substantially affects the desire to persist in utilising digital zakat applications, explaining 95.2% of the variance in usage behaviour. Facilitation anticipation was identified as the predominant component, with a beta value of (β = 0.323, p < 0.05), indicating that usability and convenience are essential for users' sustained involvement with these platforms. The results further indicate that 80.48% of participants utilise zakat programmes such as ZOT, Ezakat, and Myzakat, while 38.32% employ Boost, 27.87% utilise Shopee, and 24.04% utilise Touch 'n Go. These findings indicate that digital zakat platforms are gaining popularity as users pursue convenience and accessibility via established e-wallets and zakat-specific applications. The study aligns with current technological adoption trends, wherein user-friendliness and accessibility are essential for the sustained adoption of digital products. This study emphasises the significance of intuitive digital zakat applications in enhancing zakat contributions and encouraging sustained involvement.